Campaign format

1. Cover page - team name/ name of project/ class name/semester
2. Executive Summary
3. RACE outline
1. Research
2. Goal
1. Objective
1. Strategy:  TV
2. Strategy:  Radio
3. Strategy:  Social Media
1. Tactic:  Social Media types like myspace/facebook/digg/stumbleupon/twitter/youtube/flickr/delicious/etc... 
2. Tactic:  Message for social medias
3. Evaluation
4. Research Discussion
5. Action Planning Discussion - Walk me through your Goal/Objective/Strategies/Tactics...
6. Evaluation Discussion
7. Proposed Timeline
8. Appendixes
1. Radio Ads
2. TV ads
3. Social Media messages for individual media sites
9. Bibliography - APA style

Social Media Readings

Lessons and instructions for social media marketing (blog now considered complete): http://nowisgone.com/


Glossary of social media terms: http://www.converstations.com/blogging_glossary.html

What U.S. internet users are doing with social media: http://www.businessweek.com/magazine/content/07_24/b4038405.htm

From class on Septmeber 10

We read through your papers and you got an idea of why we use the PAGE F Test.  We further also went through chapters 3 - 5 as a class.  For those of you who were absent, your PAGE F Test papers were due in my inbox by Wednesday at 6.  I've gotten a few. 

For next week:

• Read Chapters 6 and 7
• Test September 24.  We will review next week a little. 
• For next week:  Use the Advertising Age issues I gave you and find an article that relates to broadcast news.  Take that article and write a 1 FULL page discussion about how the content of that article will affect or can be related to broadcast news.  For students who were not in class, go to adage.com (I think) and pull an article from there.
• Papers are due at the begining of class next week.  If you won't be there, make sure you e-mail it to me by 6 p.m
• No class on the 1st of October but you will have an out of class project with a partner that I will assign next week.

Take care guys...  stay dry this weekend!

Discussion Topics - Chapter 3, 4 and 5

Post one topic to discuss in class from chapter 3, 4, OR 5... 

For September 10

1. Make sure chapter 3 is read.  Should have been read for tonight.
2. Additionally read chapter 4 and 5. 
3. Be ready to interview each other next week for a "story" in class 

PAGE F Test

For September 10... 

1. Find a news article that you like OR something going on in your life.
2. Write a 30 - 40 second story about this for broadcast (remember, all caps and proper form from chapter 1)
3. Conduct the PAGE F test, answer the questions.  Write a brief discussion on if your article passed the PAGE F test. 
4. Under this, rewrite your 30 - 40 second story and clean it up according to the results of the PAGE F test.

Discussion Topics - Chapter 1

Chapter 1 - Characteristics of Broadcast News Writing.