Tonight

Pick a fortune 500 company... 

1. Look up a TV ad on YouTube.com...  what's the message?  Tone?  Audience they are trying to reach.
2. Social media...  look them up on social media sites...  do they have a presence?  Similar tone?  Message?  Audince?
3. See what people are saying on twitter...  what people are saying online...  google them...
4. What would you recommend for them to do?  Message or tone they should take?

Liz