Tonight

Pick a fortune 500 company... 

1. Look up a TV ad on YouTube.com...  what's the message?  Tone?  Audience they are trying to reach.
2. Social media...  look them up on social media sites...  do they have a presence?  Similar tone?  Message?  Audince?
3. See what people are saying on twitter...  what people are saying online...  google them...
4. What would you recommend for them to do?  Message or tone they should take?

Liz

Final Project and Presentation...

Hey everyone -

Updated outline...

1. Cover page - team name/ name of project/ class name/semester
2. Executive Summary
3. RACE outline
1. Research
2. Action Planning
1. Goal
1. Objective
1. Strategy: TV
2. Strategy: Radio
3. Strategy: Social Media
1. Tactic: Social Media types like myspace/facebook/digg/stumbleupon/twitter/youtube/flickr/delicious/etc...
2. Tactic: Message for social medias
2. Goal
1. Objective
1. Strategy: TV
2. Strategy: Radio
3. Strategy: Social Media
1. Tactic: Social Media types like myspace/facebook/digg/stumbleupon/twitter/youtube/flickr/delicious/etc...
2. Tactic: Message for social medias
3. Evaluation
3. Research Discussion
4. Action Planning Discussion - Walk me through your Goal/Objective/Strategies/Tactics...
5. Evaluation Discussion
6. Proposed Timeline
7. Appendixes
1. Radio Ads
2. TV ads
3. Social Media messages for individual media sites
8. Bibliography - APA style

Presentation...  5 minutes...  powerpoint...  be creative...  act out one of your ads... 

Hand in separate... 
Grade thy partner and grade yourself....  Give your partner a grade out of 100 points...  tell me why you gave them that grade.  Grade yourself out of 100 points...  tell me why you gave yourself that grade.  Grade your project...  tell me why you gave yourself that grade.

In A104... don't forget

Hey guys...  don't forget...  we're in A104 tonight!!

Not the library!