Campaign format

1. Cover page - team name/ name of project/ class name/semester
2. Executive Summary
3. RACE outline
1. Research
2. Goal
1. Objective
1. Strategy:  TV
2. Strategy:  Radio
3. Strategy:  Social Media
1. Tactic:  Social Media types like myspace/facebook/digg/stumbleupon/twitter/youtube/flickr/delicious/etc... 
2. Tactic:  Message for social medias
3. Evaluation
4. Research Discussion
5. Action Planning Discussion - Walk me through your Goal/Objective/Strategies/Tactics...
6. Evaluation Discussion
7. Proposed Timeline
8. Appendixes
1. Radio Ads
2. TV ads
3. Social Media messages for individual media sites
9. Bibliography - APA style

Social Media Readings

Lessons and instructions for social media marketing (blog now considered complete): http://nowisgone.com/


Glossary of social media terms: http://www.converstations.com/blogging_glossary.html

What U.S. internet users are doing with social media: http://www.businessweek.com/magazine/content/07_24/b4038405.htm