Tonight

Pick a fortune 500 company... 

1. Look up a TV ad on YouTube.com...  what's the message?  Tone?  Audience they are trying to reach.
2. Social media...  look them up on social media sites...  do they have a presence?  Similar tone?  Message?  Audince?
3. See what people are saying on twitter...  what people are saying online...  google them...
4. What would you recommend for them to do?  Message or tone they should take?

Liz

Final Project and Presentation...

Hey everyone -

Updated outline...

1. Cover page - team name/ name of project/ class name/semester
2. Executive Summary
3. RACE outline
1. Research
2. Action Planning
1. Goal
1. Objective
1. Strategy: TV
2. Strategy: Radio
3. Strategy: Social Media
1. Tactic: Social Media types like myspace/facebook/digg/stumbleupon/twitter/youtube/flickr/delicious/etc...
2. Tactic: Message for social medias
2. Goal
1. Objective
1. Strategy: TV
2. Strategy: Radio
3. Strategy: Social Media
1. Tactic: Social Media types like myspace/facebook/digg/stumbleupon/twitter/youtube/flickr/delicious/etc...
2. Tactic: Message for social medias
3. Evaluation
3. Research Discussion
4. Action Planning Discussion - Walk me through your Goal/Objective/Strategies/Tactics...
5. Evaluation Discussion
6. Proposed Timeline
7. Appendixes
1. Radio Ads
2. TV ads
3. Social Media messages for individual media sites
8. Bibliography - APA style

Presentation...  5 minutes...  powerpoint...  be creative...  act out one of your ads... 

Hand in separate... 
Grade thy partner and grade yourself....  Give your partner a grade out of 100 points...  tell me why you gave them that grade.  Grade yourself out of 100 points...  tell me why you gave yourself that grade.  Grade your project...  tell me why you gave yourself that grade.

In A104... don't forget

Hey guys...  don't forget...  we're in A104 tonight!!

Not the library!

Campaign format

1. Cover page - team name/ name of project/ class name/semester
2. Executive Summary
3. RACE outline
1. Research
2. Goal
1. Objective
1. Strategy:  TV
2. Strategy:  Radio
3. Strategy:  Social Media
1. Tactic:  Social Media types like myspace/facebook/digg/stumbleupon/twitter/youtube/flickr/delicious/etc... 
2. Tactic:  Message for social medias
3. Evaluation
4. Research Discussion
5. Action Planning Discussion - Walk me through your Goal/Objective/Strategies/Tactics...
6. Evaluation Discussion
7. Proposed Timeline
8. Appendixes
1. Radio Ads
2. TV ads
3. Social Media messages for individual media sites
9. Bibliography - APA style

Social Media Readings

Lessons and instructions for social media marketing (blog now considered complete): http://nowisgone.com/


Glossary of social media terms: http://www.converstations.com/blogging_glossary.html

What U.S. internet users are doing with social media: http://www.businessweek.com/magazine/content/07_24/b4038405.htm

From class on Septmeber 10

We read through your papers and you got an idea of why we use the PAGE F Test.  We further also went through chapters 3 - 5 as a class.  For those of you who were absent, your PAGE F Test papers were due in my inbox by Wednesday at 6.  I've gotten a few. 

For next week:

• Read Chapters 6 and 7
• Test September 24.  We will review next week a little. 
• For next week:  Use the Advertising Age issues I gave you and find an article that relates to broadcast news.  Take that article and write a 1 FULL page discussion about how the content of that article will affect or can be related to broadcast news.  For students who were not in class, go to adage.com (I think) and pull an article from there.
• Papers are due at the begining of class next week.  If you won't be there, make sure you e-mail it to me by 6 p.m
• No class on the 1st of October but you will have an out of class project with a partner that I will assign next week.

Take care guys...  stay dry this weekend!

Discussion Topics - Chapter 3, 4 and 5

Post one topic to discuss in class from chapter 3, 4, OR 5...